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Entertaiment is something that gives pleasure, diversion, or amusement. It can include anything from reading a novel to playing a crossword puzzle or challenging oneself with innovative video games that require strategic thinking and problem-solving skills. Creative entertainment often pushes the limits of what has been done before and is able to evoke complex emotions in its audience, such as wonder, sorrow, and excitement. It also challenges the intellect by posing questions or offering alternative viewpoints.

This type of entertainment can be a powerful tool for businesses to help their customers relax and build self-esteem by promoting positive feelings and a sense of community. It can also be used as a way to convey corporate values or vision. For example, a musical about the story of Scheherazade could be an entertaining way to communicate a brand’s message about overcoming obstacles.